The journey to corporate videos started on the golden streets of Hollywood! Actually, anyone who’s ever been to Hollywood knows those “golden streets” are NOT a great place to be and they are to be avoided.
BUT it did all start in the entertainment industry.
Ione was an actress working in TV and film. In fact, you may have seen her in any number of things: Black Widow, Better Call Saul, Walker, and the list goes on!
Meanwhile, I was a screenwriter working in TV. I bounced around to a few TV shows you may have heard of (Will & Grace, The Goldbergs, F Is For Family, 2 Broke Girls) and a whole bunch you haven’t heard of.
Ione also has a huge platform – Uplifting Content – that is focused on mental health awareness. To date, there are over 1.3 people following the platform across social media.
In 2020, she even published a book, Uplifting Stories, with Simon & Schuster.
We were constantly writing, shooting, editing and producing projects both big and small. And in everything we produced, as with everything in entertainment, there was a focus on story.
The Corporate Video Opportunity
However, with online content and, particularly with corporate video productions, we both noticed there was something missing. There was a gap we wanted to fill.
The corporate videos we saw from small and medium-sized businesses were either too poorly shot or written, or they were too grand in scope, and therefore, cost a lot of money, and still didn’t tell an engaging story.
We wanted to bring things back to basics:
- A simple production
- A great story
- A fully produced end product
So, building off of the Uplifting Content platform, we started producing corporate videos, but imbuing them with the same high production quality, storytelling, and engagement we brought to our productions within the entertainment industry.
Today, between our retainer clients and our new clients we receive every month, we’ve helped businesses of all sorts bolster their homepages, social media, and marketing platforms with our corporate videos.
And I don’t think there’s an industry we haven’t gotten our hands into: SaaS, financial services, fintech, green energy, the list goes on and on.
That same pull that got us into the entertainment industry in the first place is exactly what keeps us wanting to elevate and innovate our game.
A great corporate video used to be seen as cost prohibitive. We want to show that you can create something engaging and powerful without the high cost. We’re passionate about bringing that to our clients.
The journey to UC Media has not been straightforward. And that’s exactly what’s given us the experience, knowledge, and creativity to craft something amazing.
